The eyes are the window to the soul, so let’s make those beauties stand out!
Every client you encounter will have a different eye shape, and it’s important to know the best tips and techniques for enhancing their natural beauty.
We’ve outlined each of the most common eye shapes below with tips on how to effectively accentuate them, as well as which products will help you achieve maximum results.
Educate yourself, get inspired, and stock your kit with these eye makeup essentials for a versatile kit anywhere you go.
Deep Set Eyes
Having deep set eyes simply means the eyeballs are set further back into the skull, creating a more prominent brow bone. Famous faces with this feature include Taylor Swift, Halle Berry and Renee Zellweger.
Opt for lighter, highlighting colors to brighten the lid and to create the illusion of more eye space. The key with deep set eyes is to de-emphasize shadows caused by the brow bone. The Fashion Makeup Eyeshadow comes in a sheer champagne color and works well to enhance a natural glow.
Wide Set Eyes
This shape refers to eyes that are more than one eye-width apart. Famous faces with this feature include Michelle Pfeiffer, Oprah Winfrey and Jackie O.
The goal to enhancing wide set eyes is to make them look closer together. The simplest way to achieve this is by using a dark liner around the entire rim of the eye, as well as the inner corners near the tear ducts. Rose Brand Eyes Liner Liquid leaves a silky-smooth finish that lasts all day.
Considered one of the more recognizable eye shapes, protruding eyes are very round, wide and appear further out from the skull. Famous faces with this feature include Nicole Richie, Christina Ricci and Emma Stone.
People with this eye shape can typically pull off any makeup style, but most especially a dark smokey eye with false lashes and bold brows. (O.TWO.O) Brown Black Eyebrow Powder Waterproof is the perfect option for a subtly seductive look. The versatile formula can be applied for a more sheer look, or damp for intensified color.
Close Set Eyes
Another recognizable eye shape, close set refers to eyes that have more space between the temples and outer eye corners than between the actual eyes. Famous faces with this feature include Jennifer Anniston, Kristen Bell and Miley Cyrus.
Opposite of wide set eyes, the goal here is to create the appearance of eyes that are farther apart. Light, reflective shadows applied to the inner corner of the eyes are effective, but stay away from darker shades that will make the eyes look smaller.
The Natural Eyebrow Powder Stamp Long Lasting creates a sheer, metallic finish that illuminates the eye and moisturizes all at the same time.
This is the perfect eye shape for a seductive cat eye. Upturned eyes are almond-shaped but curve upward towards the outer corners. Famous faces with this feature include Angelina Jolie, Kendall Jenner and Beyonce.
Upturned eyes are best accentuated with a balance of shimmer and darker, matte hues. Avoid heavy eyeliners, and choose appropriate shadow colors for the skin tone and eye color you’re working with for a more natural look.
Create the perfect look with the (IMAGIC) Charming Eyeshadow 16 Color Palette. The powder-based shadows are designed for the most extreme HDTV close-up, so you can feel confident it will perform well and last all day long.
Almond-shaped with the outer corners curved downward, this eye shape has a rounded upper lip and flat bottom. Famous faces with this feature include Katie Holmes, Anne Hathaway and Marilyn Monroe.
Aim to create an artificial upward lift by accentuating the outer corners. Choose soft, warm shadows and liners that accentuate the eye color to create the appearance of bigger eyes.
Black Waterproof Liquid Eyeliner is actually an eye color product, but we also love it for soft, natural eyeliner. The rich texture is created with pure pigments and oils, so it won’t melt off or fade throughout the day.
Hooded lids create the appearance of small, squinty eyes due to a hidden or less visible crease. Famous faces with this feature include Kate Moss, Lucy Liu and Blake Lively.
Neutral tones will enhance the eyelid and create the appearance of bigger eyes without looking over-the-top. Highlighting shadow on the inner corner of the eyes and along the brow bone will also make this eye shape appear more open.
An unusual favorite is Glitter Makeup, which offer a lightweight glow and a dewy finish. Just a light dab to the inner corner of the eyes and you’ll have a beautifully luminous, fresh-faced look.
A common trait amongst Asian populations, monolids are defined by the upper lid completely overlapping the lower lid, creating the appearance of no eye crease and a softer brow bone. Famous faces with this feature include Sandra Oh, Jamie Chung and Vera Wang.
The goal of applying makeup on this eye shape is to develop a gradient of color without creating an artificial crease. Choose products that blend very easily to create a look that appears as if each layer is fading into the next. We love 3 in 1 Auto Brows Pen because it’s easy to blend and manipulate upon initial application, but once it sets, your creation won’t budge.